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UK E-Commerce Agency

The agency that gets paid last.

UK e-commerce brands hand agencies £8,000–£15,000 upfront — then hope. We flipped it. You cover operational costs only while we build. Our fee waits until each stage is delivered and you've signed it off as satisfied. If we can't fix it, you owe us nothing.

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No wall of logos. No invented numbers. Terms in writing before any project starts.

Abstract brand graphic

You've heard every agency promise. You've probably paid for a few.

“The results are coming.”

Months of invoices. A dashboard you don't understand. Results that are always two weeks away. The agency got paid in full on day one — so what exactly is their hurry?

Traffic, but no sales.

Visitors arrive and leave without buying. You know something on the site is broken. Nobody will tell you what, because diagnosing it honestly might mean admitting the last rebuild didn't work.

A website your brand deserves better than.

Your product is premium. Your site says otherwise — and every press feature, every wholesale enquiry, every ad click lands on it.

The common thread isn't bad luck. It's a payment model where the agency wins whether you do or not.

So we flipped the model.

We call it the Outrageous Guarantee. Here's the whole thing in three lines:

1

During the build, you pay operational costs only. Hosting, tools, third-party subscriptions. Passed through transparently, at cost. Not our fee.

2

Our fee is due per stage, only after you've signed that stage off as satisfied — against acceptance criteria we both agreed in writing before the stage began. In practice: 40% at Web Development sign-off, 60% at final delivery.

3

If we can't fix a stage to your satisfaction, that fee is never owed. Not discounted. Not deferred. £0.

That's not a discount, and it's not desperation. It's a risk transfer. The industry's model puts all the risk on you; ours puts it on us — which forces us to be good at the only thing that matters: work you're satisfied with.

Read the full terms in plain English

No wall of logos. Here's why.

We're a founding-stage agency, and we won't pretend otherwise. We don't have a wall of client logos yet — what we have is a set of terms no established agency will match: you don't pay our fee until you're satisfied with the work, stage by stage, in writing.

Established agencies show you their past. We show you our terms — because terms are the only proof that can't be faked. When our first client results exist, you'll see them here, with real names attached and full permission given. Until then, we'd rather show you nothing than show you fiction. You've seen enough fiction from this industry.

So we built our proof instead. OCHRE is a complete demonstration brand — a concept e-commerce build showing exactly the standard we work to, from the editorial design to the conversion decisions. Every pixel of it is ours, and every pixel of it is labelled as the concept it is. See it at ochre-tawny.vercel.app.

Seven stages. Seven sign-offs. Zero mystery.

Every project moves through the same seven stages. Each one has acceptance criteria agreed in writing before it starts, and each one ends with your signature — not our opinion — deciding whether it's done.

1

Planning

Strategy, scope, and the written criteria everything gets judged against.

2

R&D

Your market, your competitors, what your customers actually respond to.

3

Web Development

The build. Fast, mobile-first, made to sell, not just to look.

4

Advertising

Paid channels set up to feed a site that can actually convert them.

5

SEO + AEO

Found on Google, and found when someone asks an AI to recommend a brand.

6

CRO

Turning the traffic you already have into orders you currently lose.

7

Email Marketing

The channel you own, turning one-time buyers into repeat revenue.

Two revision rounds per stage. Ten business days to give feedback. Everything in writing. The full mechanics are on the guarantee page.

Built for where search is going.

When someone asks ChatGPT or Perplexity to recommend a brand in your space, you're either in the answer or you don't exist. Every site we build is optimised for Google and for AI search — schema, structure, and content designed to be cited, not just crawled. We don't sell this as a premium add-on. It's simply how everything we build works, because building for yesterday's search alone would be selling you a site with an expiry date.

Run the free AI visibility audit on your sitetrending_up

We don't take everyone. We can't.

A guarantee like ours only works if we're certain we can win before we start — so we take on a small number of projects at a time, and we say no when we're not confident. If we take your project, it's because we've already decided we can get you to a sign-off you're happy to give. The application is short. The honesty is mutual.

Apply to work with us

The questions everyone asks. Answered straight.

What exactly do I pay during the build?

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When do you actually get paid?

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What counts as "satisfied"? Isn't that vague?

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What's the catch?

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Do you guarantee rankings or revenue?

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You're a new agency. Why should I trust you?

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SEO + AEO Insights

Why they look and don't buy.

The free 15-point self-teardown for beauty and e-commerce websites. Twenty minutes on your phone shows you exactly where your site is leaking the sales your traffic should be producing.

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No noise — just thoughtful ideas shared when they’re genuinely worth your time.

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They show you their past. We show you our terms.

Free audit first, if you want proof we can see what's wrong. Application first, if you already know.

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